Building a master real estate advertising plan is an important thing that investors must do first. A complete plan covers the development stages and work-in-progress content of each phase.
This job requires expertise and many strategies, so when implementing them, they may encounter some difficulties that cannot be solved; or, if possible, there will be many problems that take a long time and cost to handle. In particular, the biggest obstacle if not building a real estate advertising plan is the unclear strategic direction, and it will be more difficult to find customers.
Why Should We Develop a Real Estate Advertising Plan?
Enterprises need to develop real estate advertising plans for both the company and for each project in order to:
- Orientation to develop in the future as well as take advantage of existing resources and prepare new resources.
- Outline the shortest way to win customers and sell products
- The more detailed the plan will help businesses overcome market fluctuations safely and reduce losses to a minimum.
- Without a detailed execution plan, you will waste time and money investing in communication but ineffective; advertising spam, violating policies and underestimated; Unfair competition among employees because of unclear goals; slow progress, reduce revenue.
STAGES OF OPENING SALE OF REAL ESTATE PROJECTS
The real estate marketing and business process consists of 3 phases:
COMMUNICATION STAGE: BEFORE SALE OPEN
- Introduce the project to the market
- Capture the interest of target customers
- Recognize market and customer feedback
- Prepare marketing kits: leaflets, posters, standees, sales films, PR content, ..
- Advertising: TVC, trailer, …
- PR: Focusing on content related to the market, the segment being invested.
- Online marketing: post pictures, videos, … on Google ads, Facebook ads, …
COMMUNICATION STAGE: OPEN SALE OF REAL ESTATE PROJECTS
- Building the image of the project and the investor’s brand
- Make an Impact on investment, attract more target customers.
- Analyzing and exploiting customer information
- Increase business activities
- Marketing activities
Call to action through media messages
- Organize regular sales events
- Advertising: increasing the frequency of advertising on all communication channels
- Direct marketing, sales consulting.
- Post PR on reputable newspapers, support online marketing and trade marketing channel
- Organize offline with advice and policy support for customers.
COMMUNICATION STAGE: AFTER OPEN SALE
- Maintain and remind customers about the project
- Increasing connection and interaction with customers
- Create a network to share information from customers with friends and relatives about projects they have purchased
- Strengthen brand and project PR activities
- Positive communication of successful deals
- Update the project situation after the sale
- Build community channels for customers
Adbatdongsan: Provide Total Communication Solutions
Building a master real estate advertising plan is an important thing that investors must do first.
Professional real estate advertising plan
- Digital Marketing (Google, Facebook, Youtube, Zalo, Skype, Email, …)
- Traditional Marketing
- Communication plan, brand PR
Build up 360 images of real estate projects
- 3D film making, TVC advertising, self-introduction movie project
- Filming, photographing projects according to progress
- Create ideas, script and perform filming and photography
Booking real estate ads quickly
- Posting – Writing real estate PR articles in the press
- Booking TV advertising
- Booking of radio ads
- Booking electronic newspaper advertising – paper newspaper
- Booking LCD advertising – Frame
- Booking advertising Billboard
- Booking advertising Taxi – Bus
Contact us immediately if you need to develop a professional and reputable real estate advertising plan for your project!