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ButVangCorp – 14 Years Journey Of Marketing For Sme Business

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ButVangCorp – 14 Years Journey Of Marketing For Sme Business

“Over the past 14 years of operation, ButVangCorp is proud to be a strong digital media ecosystem in the market, cooperating with hundreds of large clients in many different fields.”

Those are the shares of Mr. Tran Dinh Thanh – CEO of ButVangCorp, an agency with many years of experience in Vietnam. Established in 2008, ButVangCorp is proud to carry out more than 5000 successful projects, with a list of big clients such as: Cargill, BIDV, SHB, Orion, Willmar CLV, Gas South, Friendship Food, Bibica, University Bank, Ngoc Thien Bao, Kim Oanh Group, CNG Vietnam, DIC, Son Nero, Van Xuan Real Estate, Rinnai, Sen Group, Hai Ha Confectionery, Rang Dong, Mattress King, Vifon Pho, VPBank, FPT Long Chau, …

Let’s explore ButVangCorp’s journey of building and developing through the sharing of Mr. Tran Dinh Thanh in the article below.

Mr. Tran Dinh Thanh – CEO ButVangCorp
Mr. Tran Dinh Thanh – CEO ButVangCorp

What motivation led you to found ButVangCorp?

Coming from a passion for art and a lover of flexible, creative work, being able to move, and meet many people. This passion also led me to decide to establish ButVangCorp. ButVangCorp provides clients with sharp marketing weapons and effective communication strategies to help businesses increase sales and build sustainable brands.

What difficulties did you encounter during the development of ButVangCorp? How did you overcome those obstacles?

During the initial period of operation, ButVangCorp faced many challenges when it did not have a strong finance, as well as the trust of big clients. But with inherent experience, efforts, a desire to learn, and a willingness to change, catch up with trends, ButVangCorp is constantly improving, striving to develop, and creating good values for businesses.

“We may stumble and fall but shall rise again.” It is how ButVangCorp and its staff “grow up” every day, keep up refreshing and cultivating, perfecting themselves to meet the increasing expectations of clients.

The staff is getting better and better every day.
The staff is getting better and better every day.

03 important values that you always keep and develop during 14 years of building the company?

For me, the 03 most important values that help the company grow and be trusted by many clients are prestige, focus on human development, and the attitude of working with a heart.

Reputation is a factor that determines the success or failure of a business. With Vietnam’s advertising market developing dynamically at present, customers have many choices of agencies. The competitive advantages now do not stop at creativity, efficiency but based on credibility, client’s satisfaction at the highest level.

Focusing on human development, ButVangCorp prioritizes building a professional, “bloody” team, ready to bring the highest quality of service for clients. To us, assigning people is assigning work, assigning work is assigning responsibility, creating conditions for each individual to develop independent working skills, self-control, always having the spirit of learning and self-training.

The third value is the attitude of working with the heart. Making a difference with efforts from the heart, ButVangCorp always puts itself as a partner, working and developing with customers, offering the right solution, the most effective, flexible and cost optimization. for each client’s needs.

The staff is inspired by enthusiastic leaders and led by a team of experienced mentors
The staff is inspired by enthusiastic leaders and led by a team of experienced mentors

What is your point of view on people management at ButVangCorp?

An agency’s most valuable resource is its people. We focus on building an In-house team to help businesses master their products. ButVangCorp focuses on developing and training skills for each employee. Inspired by passionate leaders and led by a team of experienced mentors, each ButVangCorp employee has a fighting spirit, a passion for creativity, and is ready to serve the most demanding customers.

The staff has a fighting spirit, a passion for creativity, and is ready to serve customers.
The staff has a fighting spirit, a passion for creativity, and is ready to serve customers.

What communication services is ButVangCorp providing?

Currently, ButVangCorp is known to customers for its SME Marketing services. These services include: General Marketing, Digital Marketing, Real Estate Marketing, Production House, TVC Production, Corporate Film Production, Brand Identity.

Formerly a Production House, ButVangCorp possesses professional video and image production experience, besides we provide media publication production services and consulting solutions, multi-channel advertising planning for clients.

What is the company’s greatest strength?

Possessing a strong media ecosystem in the market, along with a prestigious relationship with media agencies, ButVangCorp helps clients spread brand awareness through advertising media, from online to offline. We always take the project goal as the center, ensure cost optimization, outstanding quality, and communicate the right message to the right audience. Most customers have chosen to accompany ButVangCorp for long-term development, always maintaining a relationship from close to intimate.

Development orientation in the period of 2023 – 2027 of ButVangCorp.

Transforming from 14 years of establishment and development with the available human team, we make development plans based on 03 criteria:

  • Keep up refreshing yourself, updating, and changing to match the trend of digital transformation.
  • Vision in 2023 – 2027: We strive to develop and spread the brand, so that when it comes to communication solutions for small and medium businesses, customers immediately think of ButVangCorp. Customer’s success is our success.
ButVangCorp celebrates ours 14th birthday at Amathanh farm.
ButVangCorp celebrates ours 14th birthday at Amathanh farm.

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